Asia–Pacific (APAC) is the world’s largest and most dynamic beauty region, underpinned by dense urbanization, high beauty engagement, and fast-moving innovation hubs in Korea, Japan, and China. In the global context, APAC held the biggest share of the cosmetics market in 2023 and remains the key engine for value and volume expansion through 2030.
The global cosmetics market is projected to reach USD 445.98 billion by 2030. Explore growth trends, regional dynamics, and consumer behavior shaping the future of beauty.
Though we all know Hailey Bieber for her “glazed donut” skin, even the most dewy and clear-complexioned among us will suffer from some kind of skin issue. Celebrities—and billion dollar-acquired beauty business moguls—get spots, rashes, and irritated skin too.
All products featured on Vogue are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links.
Sales of South Korean cosmetics are booming worldwide. New US tariffs may push manufacturers to increase exports to Europe.